How to design your business reply mail
The most common design mistake
Sending a mailing at presorted, automation rates saves money over retail rates. But one small mistake can disqualify your mailing for automation rates, and that mistake is: including a Business Reply Envelope (BRE) or Customer Reply Envelope (CRE) that is missing the FIM and address barcode. USPS regulations require that if the mailing goes at an automated rate, the return envelope must also be automation compatible. Here are three ways to avoid this costly mistake:
- Get a BRE or CRE design from the USPS.
- Make sure you ask your designer and printer to include the FIM and barcode.
- E-mail a PDF proof of your BRE or CRE to your account manager at Mailrite to check it before printing.
If the reply envelopes arrive at Mailrite without the FIM and barcode, Mailrite can add them by running them through our inkjet printers.
Click to enlarge.
Click here for detailed view of how to design your own BRM.
Contact us or call us toll-free at 1-800-437-7780.