The Most Common Design Mistake

Sending a mailing at presorted, automation rates saves money over retail rates. But one small mistake can disqualify your mailing for automation rates, and that mistake is: including a Business Reply Envelope (BRE) or Customer Reply Envelope (CRE) that is missing the FIM and address barcode. USPS regulations require that if the mailing goes at an automated rate then the return envelope must also be automation compatible!

Here are 3 ways to avoid this costly mistake!

• Get a BRE or CRE design from the USPS.
• Make sure you ask your designer and printer to include the FIM and Barcode.
• Email a PDF proof of your BRE or CRE to your Account Manager at Mailrite to check it before printing.

If somehow the reply envelopes arrive at Mailrite without the FIM and Barcode, Mailrite can still add them by running them through our inkjet printers.

 Click Here to download a pdf with more information useful in designing your own BRM!