Because having choices is so valuable to the donor experience, and so helpful to the non-profit, donor reply cards are increasing in size and complexity. Even a well designed 3-1/3 x 8.5 buck slip (response form) allows only limited choices and small type. Using a printed wallet-flap envelope is even more limiting; there is no way to avoid tiny type and cramped spaces. Why make it so inconvenient for the donor?
A personalized 7 x 8.5 or 8.5 x 11 personalized response form costs only a little more than a personalized buck slip and is more than justified by the additional donor information gathered and choices offered.
These templates designed by Mailrite show how all the information is available to the donor on one side of the piece. No need to flip over the reply form and no cramped spaces; also, vital information is solicited. The form folds once to fit in a #10 envelope.
Click for example response cards (pdfs):
- Hancock Shaker Village (note the opportunity to correct or add contact information)
- Monadnock Community Hospital (note the variable ask amount fields)
The Annual Plan
The Ask
The Letter
The Envelope
The Postcard