Postcards are handy for brief messages.
- Use postcards as reminders to give. Send one to two weeks after a letter mailing to those who haven’t given yet—and while the pledge card is still somewhere the donor can find it!
- Send just prior to a telethon to improve the calls.
- Mail first class on Christmas Eve as a final reminder to previous donors just before the tax year ends.
- Announce events.
- Use postcards as a thank you at the end of the year or end of a special campaign. Let donors know what the campaign achieved and how many people it helped.
Hancock Shaker Village sent this postcard for a follow-up appeal.
The Annual Plan
The Ask
The Letter
The Response Card
The Envelope